I’ve spent the last couple of days working on the start of a brand for my blog. This has involved a lot of research and has not been quick – in fact, I’m still working on it.
On my twitter account, I have over 5,600 followers & I have found that this account gives my blog the most traffic. I talk to other bloggers, get involved with chats & share my blog posts. This is the one I find easiest in growing & building effective relationships with people. You have to talk to people on twitter to grow, and don’t play the follow to unfollow game, it only gets you blocked by most, I know I block repeat offenders!
Some people gain a LOT of traffic from Pinterest and at first, I thought it was because they were more stylish than me (which might be the case) but you CAN grow your Pinterest without being ‘Pinterest-worthy’. I have been joining different boards such as travel & mental health which is helpful as it shares your pins with everyone following the board owner too, so even if they’re not following you, they can still see some of your pins. All of my pins are shared from my blog or Instagram meaning that if they click on the pin, they can be redirected to where I used that photo and this has started bringing in more traffic. My favourite board is ‘Blogger’s Best‘ which was set up by Passion Projects and I love it because you have to share another person’s blog as well as your own so you can find lots of new people to interact with. Also, create a board just for your blog & don’t spam it. I only use it for my blog post headers!
With Instagram it’s a little trickier. I don’t get much traffic from this but I’m open to advice! I have 2 accounts, my personal account & my blog account with a combined following of over 2,300. This week, I switched my blog account to a business account which means I can view insights. Now, I can see how many people my photos have reached, which times are busiest & how many time people clicked on your profile because of that picture. This will be useful in knowing the best time to post & which types of pictures get the most interest. Note: to turn your Instagram account into business, you need a Facebook page.
This week, I also set up a Facebook page. This was more so that once I go off to travel the world in January, my friends & family can keep updated by my page so I don’t spam my personal account with blog posts. At it is new, I’ll keep you updated with how that brings traffic.
I also set up a LinkedIn profile. As I am a qualified Primary Teacher, I set that up as my job, but I also added Blogging at Bexcapades as a job. This is proving a lot of work to set up, but I know it’ll be worth it as it’s one of those networking sites that you will use for your whole career. I found a really detailed blog article by Kirsty Leanne Digital which I followed completely to set it up.
I updated the theme of my blog (again, I know!) which I’m going to stick with for a while! I also created a header & a logo (which I use for all of my blogging social media accounts).
For my logo, I wanted to use purple & for it to show what my blog is about. It shows my blog name, tag line & a plane taking off. The purple represents the colour I associate with mental health & the aeroplane is for my predominant travel focus. I created it using Canva.
I also used Canva for my header & chose a photo I took during sunset on Lamai beach in Thailand this year. It fit my colour scheme of purple as the sky was pink and the mountains look purple in silhouette. I made sure my blog name ‘bexcapades’ was the biggest but also included my tag line: travelling with anxiety.
Hopefully, as time progresses, I can get my brand out there and start working & collaborating with other bloggers and companies. I will keep you all updated.