Using Social Media for your Blog

I’ve spent the last couple of days working on the start of a brand for my blog and focusing on my blog social media. This has involved a lot of research and has not been quick – in fact, I’m still working on it.

Social Media

First, I thought about social media. I have accounts for Twitter, Instagram & Pinterest already but I thought about how I could be more effective in gaining traffic to my blog.
Updated April 2018.
On my twitter account, I have over 7,700 followers & I have found that this account gives my blog the most traffic. I talk to other bloggers, get involved with chats & share my blog posts. This is the one I find easiest in growing & building effective relationships with people. You have to talk to people on twitter to grow, and don’t play the follow to unfollow game, it only gets you blocked by most, I know I block repeat offenders!

Some people gain a LOT of traffic from Pinterest and at first, I thought it was because they were more stylish than me (which might be the case) but you CAN grow your Pinterest without being ‘Pinterest-worthy’. I have been joining different boards such as travel & mental health which is helpful as it shares your pins with everyone following the board owner too, so even if they’re not following you, they can still see some of your pins. All of my pins are linked from my blog or Instagram meaning that if they click on the pin, they can be redirected to where I have linked and this has started bringing in more traffic. My favourite board is ‘Blogger’s Best‘ which was set up by Passion Projects and I love it because you have to share another person’s blog as well as your own so you can find lots of new people to interact with. Also, create a board just for your blog & don’t spam it. I only use it for my blog post headers! I currently have over 500 followers but a monthly reach of 4,400! Using long rectangular pins is better as they’re more ‘pinnable’.

With Instagram it’s a little trickier. I don’t get much traffic from this but I’m open to advice & it is gradually increasing.! My blog account has over 2,100. I switched my instagram account to a business account which means I can view insights. Now, I can see how many people my photos have reached, which times are busiest & how many time people clicked on your profile because of that picture. This will be useful in knowing the best time to post & which types of pictures get the most interest.
Travel instagram
Note: to turn your Instagram account into business, you need a Facebook page.
I also have a Facebook page. I originally set up the page to keep friends & family updated without over sharing on my personal account. By getting involved in blogging Facebook groups I am starting to get more Facebook traffic though I am finding it a slow grower (even though engagement is good).
I also set up a LinkedIn profile. As I am a qualified Primary Teacher, I set that up as my job, but I also added Blogging at Bexcapades as a job. This is proving a lot of work to set up, but I know it’ll be worth it as it’s one of those networking sites that you will use for your whole career. I found a really detailed blog article by Kirsty Leanne Digital which I followed completely to set it up.

Advertising

I have recently started advertising bloggers on my social media following (of over 11,600 followers) as I found that lots of people wanted help with their organic reach. If you are interested in advertising with me, find out more information here.

Branding

I updated the theme of my blog (again, I know!) which I’m going to stick with for a while! I also created a header & a logo (which I use for all of my blogging social media accounts).
For my logo, I wanted to use purple & for it to show what my blog is about. It shows my blog name, tag line & a plane taking off. The purple represents the colour I associate with mental health & the aeroplane is for my predominant travel focus. I created it using Canva.

I also used Canva for my header & chose a photo I took during sunset on Lamai beach in Thailand this year. It fit my colour scheme of purple as the sky was pink and the mountains look purple in silhouette. I made sure my blog name ‘bexcapades’ was the biggest but also included my tag line: travelling with anxiety.

Hopefully, as time progresses, I can get my brand out there and start working & collaborating with other bloggers and companies. I will keep you all updated.

How to use Social Media for your Blog
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Bex

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Post Author: bexcapades

I am a 22 year old teacher from the UK who is currently travelling around Australia on a Working Holiday Visa year.

19 thoughts on “Using Social Media for your Blog

    Catherine Helm-Clark

    (December 20, 2017 - 6:25 pm)

    This wasn’t your usual but it was quite helpful. It was also a different perspective for me, who has a heard a lot about follow-unfollow strategies (which I tried and quickly dropped). I still haven’t figured out pinterest yet…working on that.
    Maybe some day I’ll try to “monetize” but I’m really just blogging because I a writing bug. I just want folks to read my blog. Thanks for the insights!

      bexcapades

      (December 20, 2017 - 7:13 pm)

      I know it’s different, I figured I’d put it out there as i know a few people will probably be in the same boat as me where they want to grow & I know I find social media the easiest to understand! My Pinterest traffic is slow but steadily rising each week, that’s my main focus at the moment, once the traffic is steady, it runs itself but it’s a lot of time to get to there 🙈

    Annaleid (@ActuallyAnnaxo)

    (December 20, 2017 - 10:53 pm)

    This is so useful! thank you so much for sharing! I’ve through about switching my instagram to a business account too, but didn’t quite get what it would mean for me. Is the only difference that you get insight in your views (like analytics)? And do you have to pay for a business account?
    xoxo Annaleid

      bexcapades

      (December 20, 2017 - 10:58 pm)

      It just means you get insights (yes, like analytics), you don’t have to pay – you CAN pay to boost your post but you don’t have to pay for anything as a pre-requisite! 🙂

    Happy Mentality

    (December 21, 2017 - 8:17 am)

    Looks Great! Well done!

    bravekahlua

    (December 21, 2017 - 8:54 am)

    Wow Bex… you have quite a large number of followers……

      bexcapades

      (December 21, 2017 - 10:32 am)

      I’ve had twitter for 8 years so it’s not always been used for my blog.
      If I would’ve started from scratch I’m sure I wouldn’t have so many! 🙂

    Knackered Dad

    (December 21, 2017 - 11:52 am)

    The follow/unfollow nonsense gets on my wick.

      bexcapades

      (December 21, 2017 - 3:36 pm)

      It gets on mine too! Like I don’t mind if people choose not to follow me back but to follow me just I’ll follow then and then unfollow me is just so draining 🙄

    mattsviews

    (December 30, 2017 - 8:11 pm)

    Great read Bex! Saw the post on Twitter 👌

    Himali

    (January 30, 2018 - 6:03 am)

    Amazing!! Thanks for the tips

      bexcapades

      (January 30, 2018 - 7:09 am)

      You’re welcome, I’ll be doing an update soon too! 🙂

        Himali

        (January 30, 2018 - 7:49 am)

        Looking forward to that 🤗

    Sophie

    (April 18, 2018 - 11:55 am)

    Oh wow, so helpful. I’m excited to try and get more on Pinterest
    https://sop4ie.blogspot.co.uk/?m=1

      bexcapades

      (April 18, 2018 - 11:13 pm)

      Pinterest is key! I had heard about it but didn’t really know how to use it!

    […] Related: How I use Social Media for my Blog […]

    Nikki O.

    (June 18, 2018 - 5:46 pm)

    Social media is so stressful nowadays lol. Thank you for sharing your journey through it Bex! I have been binge reading your post (:

    Nikki O.
    http://www.herdaringthoughts.blogspot.com

      bexcapades

      (June 25, 2018 - 11:47 pm)

      Thank you Nikki, it can be stressful and overwhelming but definitely a good way to share your blog 🙂

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